Web Designers, Writers, Graphic Artists
Since 1998, RK Bechtel has crafted and implemented marketing strategies for some of Greater Sacramento's most respected companies. and professional firms. Our clients also include non-profit corporations and public agencies.

Our involvement has ranged from formulating and implementing marketing programs to providing a specific service or sevices, such as website development and SEO; the writing and design of every manner of publication; publicizing a company, event, product or service to local and national media; surveying existing and prospective clients; planning and promoting special events; devising charitable giving strategies that achieve maximum public relations benefit; and more.

We also consult on marketing, help clients develop positioning statements and identify strategies best suited to each client’s goals and resources. Our marketing plans customarily include detailed budgets for implementation.

Website Design
The above logo was a
product of a branding campaign developed
18 years ago by UC Davis .

Firm founder Randy Bechtel graduated with honors from the University of California,
Berkeley before working as a newspaper reporter and business editor for San Francisco Bay Area newspapers.

In 1987, he joined the public relations staff of the University of California, Davis, where he publicized faculty research to national and local media. Mr. Bechtel also served on the Chancellor’s Identity Study Committee that collaborated with a Madison Avenue advertising agency to craft and implement the campus’ first branding campaign.

 
In 1993, Mr. Bechtel became the Director of Client Development for the law firm Kronick Moskovitz Tiedemann & Girard, where he introduced several innovative marketing strategies.

These included:
  • The launch of KMTG.com, one of the first web sites of a law firm in California.
  • The organization and promotion of legal seminars and conferences throughout California in partnership with associations such as The League of California Cities and the California School Boards Association.
  • The handling of public relations for Albertson’s Inc., a client of the firm’s labor law practice group, during a Northern California strike that involved 6,000 Albertson’s employees.
  • The production and promotion of preventive guidance videos which were sold at a profit to potential clients throughout California.  

During Mr. Bechtel’s six-year tenure, Kronick Moskovitz grew from a firm 52 to 65 attorneys as revenues increased 38%. In 1998, Mr. Bechtel founded Legal Marketing Strategies, which soon became RK Bechtel Media & Marketing when its client base expanded to include engineering, accounting, financial, real estate, architectural and other professional firms.

Providing ideas and services are Mr. Bechtel and a cadre of talented professionals specializing in copywriting, web design and graphic art. These cost-conscious professionals never forget that first and foremost they are marketers whose work must deliver profits to our clients.

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RK Bechtel Media & Marketing     Tel: (916) 481-8639     Fax: (916) 977-3978     E-mail: rbechtel@rkbechtel.com
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