• Website Design
• Search Engine Optimization
• Promotional Communications Via Social Networking/Blogger Websites

Website Design

No right thinking person hires a professional firm because of its website. On the other hand, few right thinking persons hire a professional firm without consulting the firm's website. When referrals narrow the choice to two or three firms, websites are invariably the deciding factor.   

Developing an effective website requires creative talent guided by data on Internet use and the client's insights into his or her market. Firms that rely on a designer’s creative instincts alone often pay for unnecessary bells and whistles that fail to resonate with the targeted audience.

Our clients benefit at no cost from research published by various professional sources (e.g. the American Marketing Association, InternetNews.com., University of Massachusetts, Marketer Digital Intelligence, etc.) as well as consumer surveys we have conducted. At its most general, this research tells us:

Like television, the Internet is a visual medium. The opinion of the viewer can be shaped as much by emotional responses to visuals as it is by intellectual responses to text. On the other hand, unlike television, website viewers are active not passive. They come looking for information, and visuals that impede progress of that search are counterproductive.

The home page should be the most visually striking page of a website. Often the meaning of each visual is less important than the aesthetic impression the overall design makes. However, visitors should be able to determine within 15 seconds whether your firm offers what they seek. A home page succeeds when it induces visitors to "click through" to other pages in the website. Visitors usually make that decision within 15 to 20 seconds. Once inside a website, viewers' attention spans increase considerably.

Successful websites also convey, textually and visually, a firm’s position in the market, that is, why the visitor should hire your firm over its competitors. A visitor who is looking at websites to choose one firm from two or three he has been recommended is looking for what makes each special.

We do not bill for SEO until results have been achieved on Google, which is the first to react to this process and which garners 68% of all Internet searches. Yahoo (14%), Bing (10%) and other search engines invariably respond

SEO is a multifold process and not, as some suggest, merely a matter of lacing text with words likely to appear in searches. Costs vary according to the number of search terms targeted and the clout of the websites competing for those terms. We provide an estimate beforehand. To maintain placement, SEO must be repeated at least three to six months.