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e develop and implement marketing plans for a wide range of clients. This process involves identifying a client's existing and potential markets, developing promotional messages that target those markets, and determining the means that will best deliver those messages to those markets. The amount of time we devote to research depends on the client and can range from a simple interview with the client to undertaking such projects as customer/client surveys, focus group discussions and discreet inquiries into competitors' marketing activities. Our marketing plans customarily consist of a series of recommendations, each recommendation accompanied by the analysis that led to it and an itemized budget for its implementation. Our objective is to provide a wide array of options from which a client can select. Recommendations can involve advertising, publicity strategies, Internet sites, brochures, direct mail solicitations, seminars and conferences, video tapes, networking opportunities, print and online newsletters, op-ed pieces, charitable sponsorships, civic activism and more.
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