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othing advertises a company’s brand, services or products more effectively than publicity. One business article or television segment can produce the impact of an entire advertising campaign at a cost less than placing a single advertisement.Indeed, for every person who will notice an advertisement, ten will notice an article or television segment. Moreover, consumers are far more influenced by the testaments of journalism than claims of advertising. The mere fact that you, your company or your products are featured by the media imparts superiority over your competition that advertising cannot easily equal. This value extends to news clippings and videotapes, which can be an important part of sales presentations. RK Bechtel publicizes the accomplishments, services and products of its clients to all media in all media markets, including national markets. Our clients include professional firms and sole practitioners, banks, technology companies, professional associations, retailers, real estate firms and developers. We write and distribute press releases via facsimile and e-mail, as well as telephone editors, news directors and reporters to alert them to a release and underscore its newsworthiness. We also devise and implement strategies to generate business, news and human interest features, and to secure radio and television interviews. In most cases, clients can choose between fees that are hourly or contingent. Under our contingency fee schedule, clients pay nothing until we achieve results. Fees are based on column inches of published articles and the duration of broadcast segments. Our services also include consultation on how to avoid or mitigate adverse publicity arising from labor disputes, lawsuits and other controversial events. In addition, we instruct clients on techniques to control the tenor and content of an interview with particular attention paid to television interviews. In crisis situations, we train and advise media spokespersons.
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