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Editorial
| Writing Albertson’s, Perrysmith LLP, Kronick Moskovitz Tiedemann & Girard, City of Roseville, Applegate Tran, Aircon Energy, California State University, Sacramento are among the clients who have benefited from promotional and expository prose written by RK Bechtel. Since 1998, we have undertaken a wide array of editorial projects, including:
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Advertising
- Biographies
- Brochures
- Catalogs
- Corporate Reports
- Newsletters
- Info-Ads
- Ghosting Op-Ed Pieces
- Press Releases
- Responses to RFPs
- Resumes
- Scripts
- Speeches
- Tag Lines/Slogans
- Websites
All copy originating with RK Bechtel is either written or edited by firm founder Randy Bechtel, who combines the skills of an accomplished business writer with the grammatical impeccability of a former editor for the University of California.
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| Mr. Bechtel has also published numerous articles in publications such as Comstock’s Magazine, Prosper Magazine, Marketing for Lawyers and Sacramento News & Review.
Editing
“Who needs an editor?”
The only professionals who don’t ask this question are professional writers. The better a writer, it seems, the more he or she appreciates an editor.
Editors are also important to professionals and firms who want professionalism intrinsic to their brands. As one corporate marketing director said: “A brochure with a grammatical error is like a $10,000 suit with an oil spot.”
RK Bechtel edits text authored by clients for use on the Internet and in publications. We also tell clients the why behind each edit. For instance:
Client: “This strategy assures you’ll receive an optimal return on investment.”
Edit: “This strategy ensures you’ll receive an optimal return on investment.”
Explanation: To assure is to convince. To ensure is to make certain.
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Graphic Design
| We have taken numerous new firms through the process of developing logos and creating business cards, stationery, envelopes, folders, brochures and websites. In general, we have designed about every kind of publication, including announcements, responses to RFPs, corporate reports, newsletters, mass e-mails, mailers, booklets, flyers, displays, and tickets.
We design advertising for magazines and newspapers, and subtract from our fee the 10 percent discount that some publications offer advertising agencies.
Our experience with associations and partnering strategies has made us experts in the marketing and staging of seminars through brochures, advertising and e-mails. We also develop mailing lists for clients in Excel and Access.
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| Our photographers snap portrait photos of our clients at their places of business or travel wherever necessary to photograph a subject. When relying on stock photography, our graphic artists can merge elements of different stock photographs to achieve a desired statement or effect, including the insertion or deletion of people in group photographs.
Indeed, our specialty is Photoshop enhancement of portrait photographs. We can remove double-chins, jowls, wrinkles and bags beneath the eyes. We can strengthen jaw lines, reduce and firm necks, reduce nose breadth, expand lips, groom eyebrows, lower hairlines, thicken hair, reduce and/or retract ears, reduce waistlines, and much more, and do it such that the final photograph is roundly regarded by the subject as flattering and yet realistic. |
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Printing Management
| We manage printing and bindery working with printers selected by our clients or, if they defer to our selection, reputable and cost conscious printers best suited to handle the job at hand. All budgets prepared by RK Bechtel include a printer’s estimate. Projects such as resumes, RFP materials, letterhead and envelopes can be |
| designed, at the client’s request, for printing by the client himself via programs such as Microsoft Word, Word Perfect or Adobe Reader. We also see to mass mailings of items through printing houses, and in that regard, develop mailing lists for clients in Excel and Access.
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